It is understood that Chinese consumers are very similar to American consumers in terms of consumption structure and consumption habits. They are interested in foreign brands or new brands and do not prefer a brand. In terms of industrial structure and policy, such as attracting multinational enterprises to build factories in their own countries, China is also very similar to the United States. This makes it possible for China to replace the United States as the core of the global automotive industry.

In the first half of 2011, the Chinese automobile market declined, but most brands still achieved sales growth. For example, Shanghai GM sold 612072 vehicles in the first half of the year, an increase of 27.5% year-on-year, a record high; FAW Volkswagen sold 453700 vehicles in the first half of the year, an increase of 13% over the same period last year, of which 350000 were sold by Volkswagen, an increase of 8.5% year-on-year, and Audi brand sales of 139000, an increase of 28.1% year-on-year. In the first half of the year, the sales volume of Shanghai Volkswagen also reached 526900, an increase of 17.9% year-on-year. In addition, BMW, Mercedes Benz, Land Rover and other luxury car brands have also achieved more than 50% growth《 The Detroit News newspaper wrote that in recent years, the demand for automotive products has been increasing in China. The sales volume of China's car market makes the U.

At the same time, with the development of Chinese market, the performance of multinational car enterprises in China has become a barometer to determine the global performance. Taking GM, Volkswagen and Toyota, which ranked the top three in the first half of this year, the total global sales volume of GM reached 4.536 million, of which Shanghai GM contributed 612072000, SAIC GM Wuling contributed 648000, accounting for more than 1/4 of the total; The total sales volume of Volkswagen in the world is 4.13 million, of which FAW Volkswagen sells 453700 vehicles, and Shanghai Volkswagen sells 526900, accounting for nearly 1/4 of the total; Toyota has a total sales of 3.71 million, including 212000 Toyota of FAW and 111631 vehicles by GAC, accounting for nearly 1/10 of the total.

China's leading force in auto sales

According to data released recently by the authoritative American automobile magazine Ward's, 35million vehicles and trucks were sold worldwide in 2010, the second highest growth rate ever recorded. That means 95500 cars are added to the global congestion every day in 2010. Almost half of the new number of cars is in China.

Looking back at the American automobile market, before that, the people on earth knew that the American market has always been the largest automobile market in the world and the vane of the global automobile market. Most automobile giants in Europe and Japan aim to occupy the American market. In the European market, consumers like European car brands most, and even Japanese cars who are good at attacking cities and cities are difficult to open up the situation here; In the Japanese market, Japanese cars are more unified, and other brands can not be involved. On the contrary, the American automobile market is full of openness and inclusiveness, and there are many kinds of automobile products. Consumers do not believe in a certain brand, which makes the United States the most attractive and vitality automobile market in the world.

However, since the second half of 2008, the American automobile market has been showing a declining trend due to the influence of financial crisis. In 2009, China market surpassed the United States with 13.8 million vehicles, becoming the largest automobile market in the world. In 2010, the sales volume of 18million vehicles in China market widened the gap between the US market and the Chinese market. During this period, although the major multinational car companies did not give up the U.S. market, their position as a global market vane gradually declined. When the financial crisis came in 2008, a senior Honda executive made it clear that Honda might rely too much on its operations in the United States. Honda is now trying to jump out of a market and expand its profit sources more globally. In addition, the decline in the position of the U.S. market is in sync with the stagnation of the three major automobile brands in the United States.

European and American market is in a state of depression

In recent years, the sales volume of the three major automobile brands in the United States has declined many times due to the factors of aging technology, high fuel consumption, conservative strategy and big enterprise disease. According to the US auto news, in 2008, General Motors sold 2.95 million cars in the U.S. market, down 22.7 percent from the previous year, and sales fell to the lowest level in 49 years. Ford's sales in the United States are nearly 2 million, down 21.8 percent from the previous year, and sales have fallen to a new low in 47 years. Chrysler's annual sales also fell 30 percent from the previous year to less than 1.5 million.

The recession in the US market has made the US government very worried, and constantly issued policies to remedy it, and supported the development of new technology with heavy funds. For example, on 11 August 2011, the U.S. Department of Energy announced that, in order to promote the development of advanced automotive technology, it decided to allocate more than $175million to the automotive industry. The Department of energy funded nine projects in Michigan, including two GM projects, worth $6million; Chrysler received $10 million in funding and Ford received $2.7 million. Similar policies have been introduced before. In fact, there is almost a shadow of the U.S. government behind GM bankruptcy protection or Toyota recall doors.

The data show that in the first half of 2011, American Series cars won 50% of the market share at one stroke, while foreign brands, except for the fast growth of Korean cars, have both Japanese and European cars in a downturn. This is closely related to the protection of the U.S. government, however, the brand of the United States is still in danger. With the advantages of product quality and cost performance, Japanese cars still have great influence in the American market. Data show that in the first seven months of 2011, only Suzuki, Honda and Toyota showed weak negative growth. Without the capacity impact of the Japanese earthquake on Japanese series vehicles, it will be difficult for us to occupy half of the local market. At the same time, the European market and Japanese market are also a depression. In the first half of 2011, the European automobile market fell 2.3% in total due to the economic distress in the European debt crisis; The market in Japan has been down 30% in total due to its small prospects for economic recovery and the huge negative impact of the earthquake on the economy and automobile capacity.

Liu engineer of Guangzhou Haolong electronics, a professional automobile connector agent, analyzes that automobile industry is the first industry in China, the lifeblood of maintaining national economy and plays an important role in national economic life. With the continuous shift of the global automotive market focus to China, the prospect of China's automobile industry is bright, whether it is very exciting for the automobile industry or the long-term economic development of the country. He also indicated that as an automobile connector agent, his company has made positive preparations for the response, and hopes to witness the joy of the rapid development of China's automobile industry with other auto parts enterprises led by automobile harness.